Launched in July 2020, KhelKood is India’s leading Sports & Fitness online store. Covering the range of all sorts of sports and fitness equipments.  We at khelKood are focussed on fulfilling all your sports & fitness needs with 100% genuine products.

KhelKood’s product portfolio includes every sort of indoor and outdoor Sports & Fitness equipments

For eg: Cricket, football, basketball, dumbbells, weight lifting plates.

Our Mission

To serve a million customers effectively at one go along with a seamless brand experience.

Our Vision

We want to empower every individual and athletes to go to the next level through a one stop shop.

Mr Shivanand Singh


Born and brought-up in a small town in Uttar Pradesh. Hailing from a middle class family Mr Singh completed his Master Of Science (MSc) in Bio-chemistry from Banaras Hindu University (B.H.U) in the year 1981.

From being a sports enthusiast himself, Mr Singh has represented the State in various National level Football tournaments across India.

Gaining experience from his 85yr old paternal business he has now been in this industry from 40+ years and owns various sports retail outlets in Eastern U.P. He now dreams of fulfilling every sports

And fitness needs of enthusiast right on their door-step, hence founded the online platform in the name of Khelkood.


Mr. Manu Vikram

Director of Operations


Mr. Shantanu Vikram

Director of Sales


Mrs. Priyadarshini Vishen

Marketing Head


Miss. Rajeshwari Goel

Strategic Manager