Khelkood is committed to supporting sports enthusiasts and professional development opportunities and runs a year-round programme of events including marathons, sports competition, pop-ups and supporting budding sportspeople, aiming to make sport and fitness more accessible.

KhelKood’s product portfolio includes every sort of indoor and outdoor Sports & Fitness equipments

For eg: Cricket, football, basketball, dumbbells, weight lifting plates.

Our Mission

To serve a million customers effectively at one go along with a seamless brand experience.

Our Vision

We want to empower every individual and athletes to go to the next level through a one stop shop.

KhelKood is driven by a mission to inspire a physically fit lifestyle, healthy families, and connected sports communities. Khelkood is an extension of Rajput and Compay, founded in 1935 as a response to the rising swadeshi movement in colonial Banaras. Since then, we have developed into a multi-brand store in multiple locations, having a collection of premium sports and fitness brands. At Khelkood, we aspire to make the best quality sports and fitness products. The products are accessible across the Indian subcontinent, pushing the boundaries imposed by the limited availability of professional and training goods in remote areas. Covering the range of all sorts of sports and fitness equipment, all dedicated to advancing athletes with best-in-class sports performance. We support athletes and sports enthusiasts with a commitment to innovation and authentic brand experience. We also strive to inspire everyone to embrace a healthier and more active lifestyle by making informed decisions about their chosen equipment and supporting the sports they love.

We have balanced our business through our broad portfolio of sports and fitness products and a presence in all major markets. The offering of sports equipment, apparel, footwear, and accessories covers a wide range of sports and fitness products, including tennis, badminton, golf, football, soccer, baseball, basketball, cycling, running, hiking, treadmill, cross trainers, and other gym equipment.

Mr Shivanand Singh


Born and brought-up in a small town in Uttar Pradesh. Hailing from a middle class family Mr Singh completed his Master Of Science (MSc) in Bio-chemistry from Banaras Hindu University (B.H.U) in the year 1981.

From being a sports enthusiast himself, Mr Singh has represented the State in various National level Football tournaments across India.

Gaining experience from his 85yr old paternal business he has now been in this industry from 40+ years and owns various sports retail outlets in Eastern U.P. He now dreams of fulfilling every sports

And fitness needs of enthusiast right on their door-step, hence founded the online platform in the name of Khelkood.


Mr. Manu Vikram

Director of Operations


Mr. Shantanu Vikram

Director of Sales


Mrs. Priyadarshini Vishen

Marketing Head


Miss. Rajeshwari Goel

Strategic Manager